Internet Marketing: Building Advantage in a Networked Economy Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with [...]

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Management of Technology: Internet Economy: Opportunities and Challenges for Developed and Developing Regions of the World The dramatic explosion of information, communication and transportation technologies in the last two decades have opened new vistas for industrial and new business development. It is widely recognized that the business paradigms that prevailed during the Industrial Revolution are [...]

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